Resume Highlights
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10+ years of experience in behavioral science and UX research
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Expertise in mixed-methods research, behavioral experiments, heuristic evaluation, and persona analysis
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Deep understanding of user cognition, decision-making, and mental models
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Skilled in translating research insights into actionable UX flows, specifications, and design recommendations
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Experience collaborating with product and design teams to inform data-driven decisions
Education
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Msc (Technion) -
Cognitive Psychology
& Human Factors Engineering
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BA (Ruppin) -
Behavioral Science (Psychology major)
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University of Haifa -
Groups Facilitator (MA)
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Behavioral Assessment
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Civilian and military assessment centers; behavioral evaluations; scoring & selection; facilitating group dynamics.
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Employees and sinior managemrnts evaluation in an industrial ogranizations.
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UX Reasearch
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End-to-end UX research for web & mobile pruducts (B2B SaaS) user testing, workshops & persona evaluation to improve product usability and functionality.
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More projects -
Analitics review, prototypes & usability tests to identify retention patterns, improvements in user workflows and interface clarity.
Organizational
Research & Consulting
Organizational mapping and organizational climate assessments; Led organizational development and strategic consulting projects; drove operational and management process optimizationes.
Designed training programs and facilitated workshops;
Senior management mentoring.
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Statistics & Research
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Quantitative and qualitative research; research question design; competitor analysis; surveys; in-depth and semi-structured interviews; thematic analysis; build and apply advanced statistical models (e.g., MLM regression).
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Research assistant and statistics course TA; provide consulting for academic, medical, and industrial organizations.
Skills
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TECHNICAL SKILLS -
R | Python | SPSS
Qualtrics | Figma
Excel | Power-Point
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PRACTICAL SKILLS -
UX Research | UX Specification User-Testing | Usability-Tests Persona-Analysis
Interviewing
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